Stories
Film · Editorial · Content
YANGCHEN FU
I notice.I wonder.I make.
(introduction)
Hi, I’m Yangchen.
I’m drawn to people, culture, and the small things that are easy to pass by. What catches my attention often becomes something I want to understand—and eventually, something I want to make.
Strategies
Brand · Campaign · Content
Experiments
Product · UX · Prototyping
(experience)
Developed Instagram and YouTube content strategies through performance analysis, audience research, and platform benchmarking. Focused on building clearer content pillars and platform-specific formats to strengthen reach and audience engagement.
Developed the brand direction and website structure for a local acupuncture practice, from visual research to content hierarchy and Squarespace implementation. Focused on making the practice feel trustworthy, human, and approachable without relying on conventional needle-heavy imagery.
Led editorial planning and content strategy across fashion, music, and culture, using performance data to refine topics and publishing priorities. Developed new editorial series while balancing cultural relevance, audience interest, and content performance.
Supported social content development and campaign execution through client coordination, competitor research, and performance tracking. Worked across creative and account teams to translate campaign needs into clear content and communication tasks.
Supported content and product operations, including content organization, creator onboarding, and new-user activation. Worked on improving content supply and discovery by connecting platform structure with user behavior.
(education)
University of Washington
Communication Leadership
M.A. · 2025–2027 · SeattleMacau University of Science and Technology
Journalism and Communication
B.A. · 2019–2023 · Macao(capabilities)
Strategy
- Campaign Strategy
- Content Strategy
- Audience Research
- Brand Strategy
Storytelling
- Editorial
- Documentary
- Social Media
- Interview
Digital & Making
- AI Prototyping
- Figma
- Photography
- Video Editing
- Squarespace
(noticing)
What I’m noticing lately
Lately, I’ve been sketching, listening to a lot of techno, and collecting small things that catch my eye—faces, clothes, signs, light, and moments I might otherwise pass by.
